39. Although sport clubs and leagues may have a fixed supply schedule, it is possible to increase the number of consumers who watch.
A supply schedule refers to the ability of a business to change their production rates to meet the demand of consumers. Some businesses are able to increase their production level quickly in order to meet increased demand. However, sporting clubs have a fixed, or inflexible (inelastic) production capacity. ( ① ) They have what is known as a fixed supply schedule. ( ② ) It is worth noting that this is not the case for sales of clothing, equipment, memberships and memorabilia. ( ③ ) But clubs and teams can only play a certain number of times during their season. ( ④ ) If fans and members are unable to get into a venue, that revenue is lost forever. ( ⑤ ) For example, the supply of a sport product can be increased by providing more seats, changing the venue, extending the playing season or even through new television, radio or Internet distribution. [3점]
* memorabilia: 기념품 ** venue: 경기장
40. 다음 글의 내용을 한 문장으로 요약하고자 한다. 빈칸 (A), (B)에 들어갈 말로 가장 적절한 것은?
Distance is a reliable indicator of the relationship between two people. Strangers stand further apart than do acquaintances, acquaintances stand further apart than friends, and friends stand further apart than romantic partners. Sometimes, of course, these rules are violated. Recall the last time you rode 20 stories in an elevator packed with total strangers. The sardinelike experience no doubt made the situation a bit uncomfortable. With your physical space violated, you may have tried to create “psychological” space by avoiding eye contact, focusing instead on the elevator buttons. By reducing closeness in one nonverbal channel (eye contact), one can compensate for unwanted closeness in another channel (proximity). Similarly, if you are talking with someone who is seated several feet away at a large table, you are likely to maintain constant eye contact — something you might feel uncomfortable doing if you were standing next to each other.
* sardinelike: 승객이 빽빽이 들어찬 ** proximity: 근접성
Physical distance between people is (A) by relationship status, but when the distance is not appropriate, people (B) their nonverbal communication to establish a comfortable psychological distance.
① determined ····· adjust ② concealed ····· interpret
③ influenced ····· ignore ④ predicted ····· stop
⑤ measured ····· decrease