33.Psychological research has shown that people naturally
, often without thinking about it. Imagine you’re cooking up a special dinner with a friend. You’re a great cook, but your friend is the wine expert, an amateur sommelier. A neighbor drops by and starts telling you both about the terrific new wines being sold at the liquor store just down the street. There are many new wines, so there’s a lot to remember. How hard are you going to try to remember what the neighbor has to say about which wines to buy? Why bother when the information would be better retained by the wine expert sitting next to you? If your friend wasn’t around, you might try harder. After all, it would be good to know what a good wine would be for the evening’s festivities. But your friend, the wine expert, is likely to remember the information without even trying. [3점]
① divide up cognitive labor
② try to avoid disagreements
③ seek people with similar tastes
④ like to share old wisdom
⑤ balance work and leisure
point1 . Why bother at all?
왜 귀챃게 그러냐? 왜 피곤하게 사냐?
Why do you bother (to+ r ,+-ing)at all?
34.Even companies that sell physical products to make profit are forced by their boards and investors to reconsider their underlying motives and to collect as much data as possible from consumers. Supermarkets no longer make all their money selling their produce and manufactured goods. They give you loyalty cards with which they track your purchasing behaviors precisely. Then supermarkets sell this purchasing behavior to marketing analytics companies. The marketing analytics companies perform machine learning procedures, slicing the data in new ways, and resell behavioral data back to product manufacturers as marketing insights. When data and machine learning become currencies of value in a capitalist system, then every company’s natural tendency is to maximize its ability to conduct surveillance on its own customers because . [3점]
*surveillance: 관찰, 감시
① its success relies on the number of its innovative products
② more customers come through wordofmouth marketing
③ it has come to realize the importance of offline stores
④ the customers are themselves the new valuecreation devices
⑤ questions are raised on the effectiveness of the capitalist system
35.다음 글에서 전체 흐름과 관계 없는 문장은?
Academics, politicians, marketers and others have in the past debated whether or not it is ethically correct to market products and services directly to young consumers. ①This is also a dilemma for psychologists who have questioned whether they ought to help advertisers manipulate children into purchasing more products they have seen advertised. ②Advertisers have admitted to taking advantage of the fact that it is easy to make children feel that they are losers if they do not own the ‘right’ products. ③When products become more popular, more competitors enter the marketplace and marketers lower their marketing costs to remain competitive. ④Clever advertising informs children that they will be viewed by their peers in an unfavorable way if they do not have the products that are advertised, thereby playing on their emotional vulnerabilities. ⑤The constant feelings of inadequateness created by advertising have been suggested to contribute to children becoming fixated with instant gratification and beliefs that material possessions are important.
*fixated: 집착하는 **gratification: 만족(감)